Few people realize that, apart from being a video sharing platform, YouTube is also the world’s second-largest search engine next only to Google.

It returns 3 billion searches a month beating Bing and Yahoo combined.

Its massive collection of videos, enormous user base, and highly efficient search engine merge to create a highly desirable platform from the point of video marketing.

Digital Marketing Tiger, Proper YouTube optimization can help your content reach a potential user base of 2 billion active monthly users opening up a large opportunity to disseminate your story and brand narrative.

Performing YouTube video SEO entails several steps similar to regular SEO such as keyword research, optimizing your title and tags, link-building, competitor analysis, and so on.

Digital Marketing Tiger, Asking viewers to comment, requesting them for subscriptions, adding closed captions, optimizing your file name and thumbnails, creating well-scripted, high-quality videos and efficient content promotion are some of the other techniques employed by YouTube SEO service providers for video optimization.

Here is a list of major YouTube ranking factors every business owner and digital marketer should be aware of:

Video title and description

Video quality

Watch time

View count

Channel keywords

Social signals (comments, likes, shares, etc.)

Thumbnails

Subtitles and captions.

Long-tail keywords are very important for YouTube and they can drive a lot of traffic if used properly.

There are a lot of free and paid tools where you can find relevant keywords for YouTube videos. SEMrush, Tubebuddy and a host of other tools.  YouTube autocomplete is another good source of long-tail keywords.
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Google Keywords Planner is a good tool and there are other paid tools as well to find out what keywords or phrases are most searched by users. Using those keywords will help your videos garner more views.

Use any of the above-mentioned tools to know the search volume of different keywords for YouTube.

How to find country-specific keywords on YouTube.

There are several YouTube SEO marketing methods and techniques to increase your followers organically. Begin with adding a smart profile photo and cover photo on your page. Fill in your complete details. Add a snappy trailer that provides an eye- catching introduction to your brand and tells visitors why they should subscribe to your channel.

Second, don’t forget to add links to your channel wherever possible. Some places where you could do this are your website, your social media handles, your newsletters and your email signatures.

You could also brand your videos with a watermark using YouTube’s Branding settings. This will take viewers to the subscription page each time they click on it.

Finally, never neglect the quality of your content. It a key YouTube video promotion parameter that will get you, maximum subscribers, in the long run.

The focused and strategic use of keywords, video optimization including things like renaming the video as per your major keywords, the correct usage of tags, leaning toward longer videos (these tend to rank higher on YouTube) and of course, churning out high-quality content are some of the major YouTube video marketing hacks you could use to help your content rank on the platform.

You should also use social media to draw more traffic to your videos and increase the number of views.

As Digital Marketing Tiger say, Finally, don’t forget to add custom thumbnails rather than allow Google to choose a thumbnail for you. The right thumbnail plays an important role in pushing the user to click on your link.

Like regular SEO, YouTube SEO also takes a long time to show results. But are a few hacks you could try if you are in a hurry to see outcomes.

1. Titles:

Include keywords and try and place them at the beginning of your title if possible. Keep the title simple and direct so that people can make out what the video is about. A great title immediately tells the viewer what they stand to gain by watching your video.

2. Tags::

Tags are a key ranking factor when it comes to YouTube. One way to hone in on the right tags is through Ubersuggest. Select the YouTube option and feed in your keywords to get a list of useful tags.

3. Closed captioning and descriptions:

Closed captioning can provide a boost to your rankings. Several companies can do this for you at affordable rates. As for descriptions, they should be at least 250 words long. It should contain all essential details including a brief introduction to your company, a call to action, your social media links and, if possible, a transcription of your video.

Try and make your description keyword-rich, inserting your keywords at least once in the first sentence and 3-4 times thereafter.

If you want your video to rank quickly, a good YouTube video promotion service like Digital Marketing Tiger could help you get there with guaranteed results.

It is possible to get your video to rank higher on searches and also attract more views through appropriate YouTube marketing strategies.

Here is a list of the Top 10 tips to help you promote your video:

Ensure that your title and descriptions are keyword-optimized.

Use a short, descriptive title.

Tag your videos appropriately.

Focus on the quality of your video.

Fill out your complete profile.

Use your videos to cater to important customer needs/address their pain points.

Customize your thumbnails.

Respond to comments on your videos.

Add video transcripts and closed captioning.

Add a call to action.

Bonus Tip: Use YouTube playlists.

If you are in the process of hiring a YouTube video promotion company for your business, you need to assess whether they will be able to deliver the results you want.

Here are some questions to ask shortlisted companies during the selection process:

What do you specialize in—video production or video marketing?

What are the major projects you have handled?

How do you assess a client’s video marketing needs?

What is the process you follow during
(i) the creation of a new video; and
(ii) video optimization and marketing.

What are the strengths and weaknesses of your company?

Who are the people who will be working on my project? What is their track record?

How soon can I expect to see results?

Do you offer guaranteed video optimization services? Why not?

While YouTube SEO is a key part of any video promotion service, several other methods are available to boost viewership and engagement with your content.

Here are five key techniques:

Add video content to your web pages and other video sharing platforms like Vimeo and Dailymotion. This is an effective way to boost your video views.

Promote your videos on social media.

Add links to your video channel on emails and newsletters.

Enable other people to share your videos.

Create high-quality videos that address specific pain points of your customers.

YouTube autocomplete, Keyword Tool, Keyword Tool Dominator, video, and Ubersuggest are some of the top tools that can be used for YouTube keyword research.

Bounce rates (also called ‘audience retention’) is a key ranking factor and a high bounce rate will negatively impact your rankings.

One of the key ways in which a professional YouTube video promotion service will boost your SEO is improving your audience retention numbers.
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Yes, it is possible to hire a YouTube video SEO expert, DMT to handle the entire project or a part of the project (such as keyword research) depending on your needs.

You could get in touch with SEO Corporation for high-quality YouTube video marketing services and discuss your requirements.

Embedding a video in your website could indirectly boost its YouTube ranking by increasing the number of views and having a favourable effect on audience retention.

It depends on which description you are talking about—the video description or the channel description. Adding your link to video descriptions doesn’t help your Google SEO significantly because links from video descriptions are “no-follow” links. However, links from your channel description are “do-follow” links that pass on link juice to your site.
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A good YouTube search engine optimization company understands these appearance and performs appropriate modifications on your page.

Social signals such as likes and shares are a key ranking factor on YouTube and favourable social signals can give a significant boost to the ranking of your video. A good video SEO company, digital marketing tiger, will always try and boost your social signals to improve your rankings.

Video file names are extremely important from video performance for two reasons—

They convey to viewers what the video is about, AND they tell YouTube crawlers about the subject matter of your video, helping in ranking and indexing.

A professional YouTube video marketing services provider, DMT will always pay a lot of attention to your titles.

Rates for YouTube SEO writers differ based on experience, location, the difficulty of the task, etc. At Digital Marketing Tiger, we can connect you to the best YouTube SEO writers who work at affordable rates and deliver high-quality content