Pay per click management is nothing else, but simply it is the management of paid ads that are being shown to the customers.

To grow your business fast, you should consider hiring a company or digital marketing tiger, that provides PPC services and manages your ads formats.

They offer full service starting from creating your ad then set a perfect bid for every keyword that is related to your business and then provides you day to day report for your ads and uses various new tactics that give you high jump in your business and managing your business software as well.

You should use pay per click advertising to boost traffic to your site. PPC can have a significant and positive impact on your business and brand.

Digital Marketing Tiger PPC advertising:

– Offer a quick entry in the SERPs ( Goolge Search Engine Page ).

– Results are easy to measurable and track.

– Works well with other marketing channels.

– Provides a wealth of useful data.

Pay per click works well for those businesses who wish to expand or want to be highlighted in the market and want to bring relevant customers for their products and services.

For this, first, you will have to analyse whether your services and products need to be advertised or not.

If you feel there is a need, then you can create an ad campaign for your business, but in order to appear in the search engine result page (which is commonly known as SERP) on the top 10 positions, you can’t just pay more to the advertisers to ensure that your ad would appear more prominently than your competitors.

Pay per click cost is up to you, what you want to pay for every ad clicked on the publisher’s site is entirely dependent on your budget.

Just start with a daily budget, you are comfortable with and change at your own convenience later.

Most of the business start their ads with a starting budget of  Rs 2500 / 500 per day.

There are no such contracts that your ad should be shown x number of times at x cost when you start your ad campaign.

It’s totally up to you that where and how you want to show your ad and you can adjust, pause and resume your ad campaign at any time you want.

Most other marketing agencies only offer a fraction of what DMT can give their clients. Digital Marketing Tiger, DMT is a one-stop shop for PPC, website design & development, social media marketing, reputation management, and more, providing businesses with a single entity to cover all of their needs. Our internal structure enables our teams to work together to produce exceptional results for our clients, building a bridge between each of our services.

The main elements of a marketing strategy are your target audience, goals and objectives, and the tactics you will employ to actively market to your target audience and achieve your goal KPIs. These three elements are crucial to formulate an effective marketing strategy.

Whatever the size of your business it is important that you have a marketing strategy in place, to make sure that whatever marketing activity you do, it is aligned with your goals and objectives.

Having a strategy means you have clear steps to take to meet your objectives whether they are short term, mid-term or long term.

It gives you a clear plan to stick to and something to measure against your results. If you have a plan in place to meet a certain objective, and that objective wasn’t met, then the activity would need to be analysed to make sure it was the right one for that objective.

This depends on how much you money you bid on a particular keyword. A competitor who bids more on that keyword will appear higher. A PPC management company can determine which keywords are more valuable to you, and worth bidding more money on.

With PPC advertising, you will start to see results as soon as the campaign begins. With proper PPC management, your results will continue to improve as we optimize your campaign based on our research

There is no simple or standard approach to improve any PPC campaign, as all campaigns perform differently. However, start by asking yourself these questions:

Am I targeting the right keywords?

Am I targeting the right location?

Do I have attractive ad copy?

Do I have a well-designed Landing Page?

Google and Facebook are the two most important PPC platforms by far, and advertising on each offers different benefits. Depending on your business and its needs, you may use either Facebook PPC, Google PPC, or both. We can help you determine the best platform for your business.

PPC (pay-per-click) doesn’t have to be expensive if you set up and optimise your campaigns correctly. It’s all about being intelligent with your targeting and keywords and ensuring you’re monitoring performance closely. You can pause campaigns at any point too so if we find a particular search term is becoming too competitive, there’s always the option to stop and review.

Depending on whether you’re a new advertiser or have an existing account, our PPC services will include an initial audit and research, set up of the account, keyword selection, and creation of ad copy.

The ongoing management is based around monitoring and optimising the account performance, ensuring that it runs as cost-effectively as possible while working towards your KPIs.

We don’t have any pre-priced budgets. We also do not have any monthly minimums or required buy in packages. Our ability to handle all budgets - big, small and in-between sets us apart.

Each client’s campaign is evaluated individually based off their goals, needs and ability. You get back what you put in, so if you can’t afford a comfortable monthly marketing budget, we’ll advise you on your options.

Here Digital Marketing Tiger, Each project we work on is specific to the business we are working with. As a result, we do not use a standardized pricing model. Each campaign is tailored to the business we are working with based on what they are looking to achieve and how we can get them there. If you’re interested in getting a custom quote that will produce value and make sense to you in the long-term, please give us a call or fill out our contact form. One of our sales representatives will learn more about your business and provide you with your own custom quote.

You will have to use pay per click when you think to grow your business by reaching out to potential customers.

The best time to use PPC is at the beginning of your business, as it is the time when you need more customers to use your services or products.

Ad groups are groupings of keywords that are closely related so that ads can be written to be highly relevant to the keywords contained in the ad group, and to ensure high relevance of the landing page for each ad.

On a webpage, the number of times multiple advertisements are practiced in a single location is known as an ad rotation.

An ad impression is the number of times your ad has been attributed to a potential viewer. The ad might be a text link or a banner or button. The impression is run on anywhere in the world. The number of times the image has appeared on any desktop screen is denoted as an ad impression. To purchase advertising, this is the most dangerous way.

An ad click is a real number which brings out the number of times a user has taken his cursor to your advertisement image. How many times the mouse click has been tapped on that image is also calculated. Unlike the impression, this is an advantageous way for the advertisers to purchase advertisements. Ad click determines the number of actual visitors visited your site.

Generally, a good quality score depends on the type of keyword used in it. To focus your optimization on those keywords will be your supreme goal, which will demonstrate the ideal Quality score. For branded keywords, a good quality score is between 8 and 10. And, for high-intent commercial keywords, 7 to 9 is the ideal Quality Score.

A Landing Page is a specific Web page designed where the users will land after clicking on the paid ads in any search engine.

Landing pages allow businesses to explain their products and services, and sell their goods to  interested users by clicking on their ads. If a landing page is developed and optimized correctly it could convert the visitors to customers.

The position of a company’s advertisement keeping company’s maximum bid and quality score as constant parameters on the search engine page is known as Google ad rank. How high the advertisement can appear, ad rank determines it. Ad rank can be calculated by determining the quality of ads and landing page.

The Google Display Network is made up of thousands of Websites ranging from the New York Times to small Websites that exist only to display Google AdWords advertisements for collecting ad- sharing revenue from Google.

Impressions are counted each time your ad is shown on a search results page or the content network.

Click Through Rate (CTR) is calculated by dividing how many clicks a keyword, ad, ad group, or campaign has generated by how many impressions it has generated. Click Through Rate is a very important factor in any PPC program as it has a direct impact on the quality scores throughout the program.

Quality Score is the basis for determining the relevance and quality of your ads, keywords, and landing page. This score is calculated every time your ad enters the auction to appear on the search results page. There are several factors that are taken into account when calculating Quality Score including past click through rate, account history, keyword and ad relevancy, and the quality of the landing page.

Negative keywords are terms that don’t relate to your business, that you can exclude in order to target your audience more specifically.

Remarketing means showing ads to those users who came to your site but did not get converted due to some specific reason. Through remarketing you can reach individuals who earlier visited your website.

A Shopping Campaign (formerly called a Product Listing Ad) is a specific type of campaign that allows you to show products sold online, products sold in local stores, or both. These types of campaigns can generate great ROI within PPC programs. Shopping Campaigns are ideal for businesses with a large number of products that want to ensure that each product is showing for relevant searches.

Properly designed Landing Pages can have a profound impact on ROI for businesses. A Landing Page picks up where the ads left off and guide visitors to a desired action whether that is making a purchase, filling out a form, or making a phone call. While Landing Pages can be very helpful, some PPC programs experience success without them. Our PPC Account Managers can assist you in determining if you need one.

Digital Marketing Tiger is headquartered in Delhi, India, but has a presence in the entire India.