As a general rule of thumb, your Facebook Ads must be able to:

Understand the user’s interest to achieve with your goal,

Related an emotion – FOMO ( fever of missing out ), happiness, excitement, anger, whatever works, and Convince the user to perform the action you want them to

Now, none of the above is possible with regular text or image ads. Video ads, on the other hand, meet all these requirements.

You should advertise on Facebook for its large user base, affordability, and exceptional ad targeting options.

Currently, Facebook has 1.18 billion daily active users—that’s 1.18 billion potential customers.

To reach the right individual likely to convert, Facebook uses its sophisticated ad targeting tools that allows you to target a specific person using Facebook’s over 850 targeting options.

With Facebook targeting, you can serve ads to people according to demographics, connections, interests, custom audiences, and behaviours.

You don’t need big amount of money to advertise on Facebook. In fact, you can set any budget you want. If you want to spend Rs 100 per day, you can. If you want to spend 1000 a day, you can also do that.

Before you start creating ad campaigns on Facebook and investing money, you need to identify the goal of this entire activity. With Facebook ads, you can:

Build brand awareness

Create local awareness

Increase your brand reach

Generate traffic to your website or blog

Boost engagement

Get more app installs

Improve video views

Build a database of relevant leads

Increase product sales

Boost store visits

Well yes! Otherwise advertisers would not return to the platform and Facebook would not be earning Billions of dollars each quarter.

The Facebook Ads platform is the most highly targeted ads platform and lowest cost per click on the internet today, bar none.

The targeting within Facebook Ads allows advertisers to get very specific about who they want to see their ads. This allows advertisers to direct relevant messages to a specific group of people.

Geographic Area: You can target city, zip code, state, and a radius to an area. You can also target an area, but exclude specific cities within that area.

You can target people based on More Demographics including:

• Education
• Work (field of study, education level, etc.)
• Ethnic Affinity
• Financial (Net worth)
• Home Type
• Generation
• Life events (upcoming anniversary, new job, upcoming birthday, etc.)
• And many more

You can target people with Interests including:

• Length at residence, recent homebuyer, etc.
• Charitable donations (what causes)
• Mobile device user (which type)
• Purchase behaviour (kids products, online shopping, green products, etc.)
• Frequent traveller (for business, family, leisure, etc.)
• And many more

You can target people who have Connections: If you wish, you can choose to target (or exclude) people who are already fans of your page. You can also target friends of your fans.

Unlike traditional advertising such as radio, TV, billboard, direct mail, and print advertising, Facebook advertising lets you target your ideal audience anytime, anywhere, in any country and on any device.

You can target an audience according to their demographics, connections, interests, custom audiences, and behaviours.

You can serve them ads on their desktops or on their phones. You can serve them ads on certain mobile apps that are part of Facebook’s Audience Network.

You can display ads on Facebook mobile news feed, desktop news feed, right column, Audience Network, Instant Articles, Messenger App, and Instagram. We can help you determine which one works best for your products and services.

• Establish your brand message and recall value.
• Build on brand awareness and reach.
• Reach the right target audiences.
• Generate leads for your business.
• Increases traffic to your website.

Facebook is a great tool from brand awareness to sales. You can use the platform in so many ways.

When done well, using Facebook for your business gives you the opportunity to reach new audiences, generate leads and increase sales. It is fair to say that unless you have a large, engaged customer base already, you will need a combination of organic posts and ad campaigns in order to boost your business.

You can promote your products organically through your business page or through Facebook Advertising.

You can also promote your products through positive customer reviews and recommendations and engaging visual content.

You can narrow or widen your audience if you don’t think you are reaching the right people. To improve your ad make sure you keep a close eye on the targeting until you are getting the desired result.

You can promote your business through Facebook by creating a Business Page. This is easy to do, and can be the place which will fly the flag for your business and brand. On this page, you can create events, location pages, offers and even advertise job vacancies.

Firstly, you will need the Facebook pixel in the backend of your website to track traffic being delivered by Facebook. From there, effectively advertising on Facebook involves paid advertising, establishing a budget, creating a marketing strategy and learning from Audience Insights.

Allocating a budget to Facebook Advertising can be very worthwhile with an effective strategy set up.

With ads you can reach your target audience through selecting an area, an age range and even a number of different spoken languages. You can control who sees your product, which will ultimately boost your website traffic and your conversions.

Yes, Facebook surely are and we need them more than we can imagine. Facebook helps to communicate to your users easily and quickly in a short span.

We don’t have any pre-priced budgets. We also do not have any monthly minimums or required buy in packages. Our ability to handle all budgets - big, small and in-between sets us apart.

Each client’s campaign is evaluated individually based off their goals, needs and ability. You get back what you put in, so if you can’t afford a comfortable monthly marketing budget, we’ll advise you on your options.

Here Digital Marketing Tiger, Each project we work on is specific to the business we are working with. As a result, we do not use a standardized pricing model. Each campaign is tailored to the business we are working with based on what they are looking to achieve and how we can get them there. If you’re interested in getting a custom quote that will produce value and make sense to you in the long-term, please give us a call or fill out our contact form. One of our sales representatives will learn more about your business and provide you with your own custom quote.

Digital Marketing Tiger is headquartered in Delhi, India, but has a presence in the entire India.

Most other marketing agencies only offer a fraction of what DMT can give their clients. Digital Marketing Tiger, DMT is a one-stop shop for PPC, website design & development, social media marketing, reputation management, and more, providing businesses with a single entity to cover all of their needs. Our internal structure enables our teams to work together to produce exceptional results for our clients, building a bridge between each of our services.

The main elements of a marketing strategy are your target audience, goals and objectives, and the tactics you will employ to actively market to your target audience and achieve your goal KPIs. These three elements are crucial to formulate an effective marketing strategy.

Whatever the size of your business it is important that you have a marketing strategy in place, to make sure that whatever marketing activity you do, it is aligned with your goals and objectives.

Having a strategy means you have clear steps to take to meet your objectives whether they are short term, mid-term or long term.

It gives you a clear plan to stick to and something to measure against your results. If you have a plan in place to meet a certain objective, and that objective wasn’t met, then the activity would need to be analysed to make sure it was the right one for that objective.